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Margin Calculator

Fill in any two boxes — cost, selling price, profit, margin or markup — and the rest work themselves out. Then add fees and GST to see what you really keep.

Fill in any two — the other three work themselves out. The last two you type are the ones used, marked yours.
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Fill in any two boxes above.
Costs, fees and GST Marketplace commission, shipping, payment charges and tax — what you actually keep.
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Bulk mode — a whole price list at once

Enter your products and see every margin plus the true blended margin across the lot.

Product Cost Sell Qty Profit Margin Markup

Margin → markup at a glance

The number to mark up by, if you want to end up with a given margin.

MarginMarkup
MarginMarkup
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Margin vs markup
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Margin Calculator

Free margin calculator — fill in any two of cost, selling price, profit, margin or markup and get the rest. Includes marketplace fees, GST, break-even price, target pricing and bulk mode.

Margin Calculator — Calculate Profit Margin, Markup, and Selling Price

Whether you run a Kirana store, an online business, or a manufacturing unit, knowing your profit margin is critical. Margin and markup are often confused, and getting the math wrong can mean pricing your products too low to be profitable. This calculator computes profit margin, markup, profit, cost and selling price — in any direction, and always shows margin and markup together so they cannot be mixed up.

Fill in any two of cost, selling price, profit, margin % or markup %, and the other three work themselves out as you type. Then open the fees panel to subtract marketplace commission, shipping and GST and see what you actually keep — plus your break-even price and the price you would need for a target margin. Perfect for retailers, traders, and small businesses. No signup, no cost.

The things that quietly cost you money

  • Margin is not markup. Buy at ₹100, sell at ₹150: that is a 33.33% margin but a 50% markup. Price a product at "50% margin" when you meant markup and you have just given away a third of your profit. Both are always on screen.
  • GST is not your money. On a ₹999 price that includes 18% GST, your revenue is ₹846.61 — not ₹999. Margin taken on the tax-inclusive price flatters itself.
  • Fees change everything. Buy at ₹400 and sell at ₹999 and you might think that is a 60% margin. After 18% GST, 15% commission and ₹60 shipping, it is 27.97%.
  • You cannot average margins. Across a price list, the real margin is total profit ÷ total revenue. Averaging each product's margin ignores how much each one actually sells for, and can be wildly out.
  • Margin and markup are one ratio, not two. Enter a margin of 20% and a markup of 30% and the tool tells you they contradict each other, instead of quietly picking one.

How to Calculate Margin

1. Enter Cost

Type the cost price — what you paid the manufacturer or wholesaler per unit.

2. Enter Selling Price

Type your selling price — or instead enter the desired margin/markup percentage.

3. View Both

See profit margin (% of selling price) and markup (% of cost) calculated automatically.

4. Total Profit

Multiply by units sold to see total profit, or use bulk mode for multiple SKUs.

Margin Calculator Features

Margin vs Markup

See both the profit margin (% of selling price) and markup (% of cost) for the same transaction.

Reverse Calculation

Enter cost and target margin, get the selling price. Or enter selling price and margin, get the cost.

GST Awareness

Optionally include GST in the calculation to see post-tax margin and net profit.

Bulk Mode

Calculate margins for multiple products at once — useful for catalogue pricing reviews.

CSV Export

Export your bulk price list, with each product’s margin and markup and the blended total, as a CSV file for your spreadsheet.

Free and Private

No signup, no tracking. Runs entirely in your browser.

Margin Calculator — FAQs

Margin is profit as a percentage of selling price; markup is profit as a percentage of cost. Example: cost ₹100, selling ₹150. Markup = 50% (₹50/₹100). Margin = 33.33% (₹50/₹150). Same profit, different denominators.

It varies by industry. As a rough guide, retail often runs at 20-30%, restaurants 5-15%, software/services 50-80% and FMCG 10-20%. Compare against your industry benchmark, not just absolute numbers.

Selling Price = Cost ÷ (1 - Margin%/100). For 30% margin on ₹100 cost: ₹100 ÷ 0.70 = ₹142.86. The calculator does this automatically.

No. GST is collected on the government's behalf and passed on — it never belongs to you, so it is not revenue. If you sell at ₹236 including 18% GST, your revenue is ₹200 and the ₹36 is tax. On a ₹100 cost that is a 50% margin, not the 57.6% you would get by dividing by ₹236. Set "Selling price includes tax" in the fees panel and the split is done for you.

Gross margin counts only the cost of the goods. Net margin also subtracts the fees you really pay — marketplace commission, payment charges, shipping, packaging. The gap is usually the difference between a business that works and one that does not: an item bought at ₹400 and listed at ₹999 looks like a 60% margin, but after 18% GST, a 15% commission and ₹60 of shipping the net margin is 27.97%. The panel itemises every deduction so you can see where it went.

No, and this is a common and expensive mistake. Your real margin is total profit ÷ total revenue, which weights each product by how much of it you actually sell. Averaging the percentages treats a ₹50 item that sells ten a month the same as a ₹5,000 item that sells one. Bulk mode shows the correctly blended figure and, when the two differ, tells you what the naive average would have claimed.

Because margin is measured against the selling price, so a 100% margin means the cost is zero — the whole sale is profit. There is no price you can charge for a ₹100 item that makes it so. Markup has no such ceiling: it is measured against cost, so a 400% markup is perfectly ordinary (it is an 80% margin). This is exactly why the two are worth keeping straight, and why the tool refuses the impossible instead of returning a nonsense number.

Yes, completely free. No signup needed.